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Digital Storytelling

The relationship between an organisation and its customers has evolved. With an organisation’s newfound abilities to really understand customers, personalise marketing communications and engage [...]

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AMISummit: How does this make our customers’ lives easier?

The Australian Marketing Institute and organising committee are pleased to announce the 2014 Marketing Summit: "Signed Sealed Delivered" to be held Wednesday 28th May at Rydges [...]

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Search Engine Optimisation (SEO)

SEO (Search Engine Optimization) Marketing is a method of generating passive traffic that attracts qualified eyeballs to your website day and night. The focus is to get multiple pages for [...]

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Dear CEO, your head is in the sand!

Are the top dogs of corporations finally realising that the current digital revolution has created, transformed and destroyed many a business and industry?

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The 5th Annual Online Retailer Conference & eCommerce Expo

If you are in the online industry in some capacity, then you are aware of the ‘5th Annual Online Retailer Conference & eCommerce Expo’, being held at the Sydney convention and exhibition [...]

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The Internet but not as we know it, ‘we ain’t seen noth’n yet!’

So what is the Internet? My answer is probably very close to your answer and the majority of the several billion people connected to it.

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DIGITAL MARKETER OF THE YEAR

The IAB Australia Awards seek to recognise digital creativity that works, with results that raise standards across the online industry,

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What you have to prepare for content of integrity in the age of the customer

In each industry vertical, many competitors are taking advantage of the continual emergence of new channels, platforms and touchpoints. Through these touchpoints, relationships are established [...]

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Search retargeting – the new kid on the block

Search retargeting, this is how it works; A consumer searches for products or services on a search engine, data is collected based on their keywords, identifying them as a customer prospect, the [...]

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Creating content of integrity in the age of the customer

While blogging on my own platform isn't enough, I thought I better keep myself submerged in even more things to do. Here is my fist blog on Econsultancy.

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