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Does your marketing work?

If your marketing does work, it’s because you must know the answers to all of these questions. Am I targeting the right audience? What defines this audience? What matters to them? What [...]

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The secret sauce to successful web projects

If you or your business are building an eCommerce website, an internal app, rolling out a CRM system, implementing an intranet or constructing a simple information website, then you need to know [...]

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Search retargeting – the new kid on the block

Search retargeting, this is how it works; A consumer searches for products or services on a search engine, data is collected based on their keywords, identifying them as a customer prospect, the [...]

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Creating content of integrity in the age of the customer

While blogging on my own platform isn't enough, I thought I better keep myself submerged in even more things to do. Here is my fist blog on Econsultancy.

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The six dimensions of social-media-literate leadership

I haven't blogged on DigiToro for a month now, I have a good excuse with the early arrival of Noah Maxwell Byrne. A surprise coming five weeks early, but an amazing surprise.

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Talking contemporary websites, eCommerce, creating a new online market and our approach to the business challenges now and into the future.

Dominic Byrne and Daniel Wright talking contemporary websites, eCommerce, creating a new online market and our approach to the business challenges now and into the future.

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THE EVOLUTION OF SPORTS MARKETING

I’m a fan of the sport of road cycling and have spent more of my leisure time in the last year or so paying particular attention to women’s professional road cycling.

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DIGITAL MARKETING PLAN

From years of writing business, marketing and digital marketing plans, the evolution of my approach combined with research and academic study has resulted in a successful formula.

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