Digital Marketing Blog

From years of writing business, marketing and digital marketing plans, the evolution of my approach combined with research and academic study has resulted in a successful formula.

Even though there has been some positive economic media copy in January, especially in response to the temporary fix of the United States ‘Fiscal Cliff’, I have a pessimistic outlook on the [...]

If you’re not an ASX top 100 company, with billion dollar revenues, then stick to your current approach of data analysis in segmented forms and glue it together for marketing decisions.

Having come into a technologically averse industry, we’ve taken the opportunity to create a new culture and mode of thinking that will serve the business well in the years ahead. Here are some of [...]

Progressive change is having an impact on human and business experience and every organisation should be thinking about strategic technologies based on cloud computing, social media/networking, [...]

The commentary has been rife; the lead up conversation was hyped but the magnified discourse at the moment of failure and the following days has been opinionated at opposite end of the paradigm, [...]

Social media is changing how we connect, share and collaborate. Early ‘enterprise’ adopters are already reaping the rewards, its time for our business to engage in new ways with customers, [...]

There are some great Australian and international digital marketing blogs in the cyber world, I read many of them daily and gain significant insight.