If your marketing does work, it’s because you must know the answers to all of these questions.
Am I targeting the right audience?
What defines this audience?
What matters to them?
What motivates them?
What interests them?
Who and what do they follow?
Where and when can we reach them?
What are their perceptions of our brand?
What do we need them to perceive/understand?
How are they interacting with us?
What does their purchase journey look like?
What are the touchpoints that matter?
What trends can we identify with these consumers?