MAD week and ADMA are joining forces in 2014 to bring the greatest marketing event of the southern hemisphere to Sydney. With a huge variety of social, networking and educational events lined up, marketers, agencies and anyone else focused on delivering great customer experience will benefit from attending. The theme for MAD week in 2014 is the Customer. Every event, every speaker, every topic will shine a different perspective on how to better engage with your customer. Data is enabling smarter marketing and a personalised customer experience and depending on where you’re strategic focus lies – you’ll find an event that will equip you for the challenges ahead.
I am looking forward to my keynote presentation and being among such great lineup of industry professionals.
I am presenting at the Marketing Connections day.
Providing a ‘hands-on’ forum for attendees to interact and create strategies about how to overcome some of the most pressing challenges in digital marketing and e-commerce. Customers are at the heart of every business and as such, marketing is now central to every part of how businesses operate. Marketing technology is accelerating this shift and marketers have to contend with increasingly educated customer base and agile companies that are utilising technology better and stealing market share.
“Marketing Connections is a wonderful formula bringing together a group of CMO’s to share the challenges they are facing which will be addressed throughout the day. These challenges will be addressed in a personal one-to-one environment, allowing attendees to connect and learn from each other. Being involved as Marketing Decisions is a perfect fit for us because we have never really invested in putting ourselves out there and marketing ourselves. All of our businesses has come through word of mouth in the past and this forum is a really tremendous opportunity for us to be at a more personal level with people. We want to hear the challenges CMO’s are facing and look at those problems and look at the ways to solve them. We are extremely excited about it and I’m really looking forward to it.”
Bill McNamara, CEO, Marketing Decisions
Looking forward to the day,