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Marketing

Dominic Byrne Search Retargeting

Search retargeting – the new kid on the block

By | Digital Marketing, Digital Marketing Blog, Dominic byrne, Marketing, retargeting, Uncategorized | No Comments

Search retargeting, this is how it works; A consumer searches for products or services on a search engine, data is collected based on their keywords, identifying them as a customer prospect, the display network technology allows you to exhibit an ad to that consumer as they browse the Web, this allows the consumer to click on your ad and visit your website in relation to something that is already TOMA (top of mind), introducing them to your purchase funnel.

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