Rushing to adopt wearable technology
As usual, with this comic Randall Munroe of xkcd manages to raise several valid points in a humourous and engaging way. When I first read this [...]
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What you have to prepare for content of integrity in the age of the customer
In each industry vertical, many competitors are taking advantage of the continual emergence of new channels, platforms and touchpoints. Through these touchpoints, relationships are established [...]
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Search retargeting – the new kid on the block
Search retargeting, this is how it works; A consumer searches for products or services on a search engine, data is collected based on their keywords, identifying them as a customer prospect, the [...]
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Creating content of integrity in the age of the customer
While blogging on my own platform isn't enough, I thought I better keep myself submerged in even more things to do. Here is my fist blog on Econsultancy.