Keyword research for SEO (Search Engine Optimisation) is the process of finding popular search terms for a website. It’s a pull marketing strategy. Once a niche keyword is found, it’s expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, which I’m happy to detail.
We want to go big so we need to dream big and act big. Our primary target market is the affluent and aspiring-affluent demographic of Australia. How do we connect with this audience and inspire a positive word of mouth at the time of launch? The answer is to this question is to connect with a group of influences, get them interested and have them learn and experience TGC for themselves. Our solution needs to work seamlessly to promote such an event, so a test case is paramount.
SEO (Search Engine Optimization) Marketing is a method of generating passive traffic that attracts qualified eyeballs to your website day and night. The focus is to get multiple pages for multiple keyword searches above the fold on the first page of the search results (page rank). Great SEO equals more traffic and more sales.