IFANG
UX. DESIGN. DEVELOPMENT.
01. Opportunity
iFangs brief was solid task. Design and build a new site that signalled them as a serious player in the offshore Real Estate sector, that sold the dream of home ownership in Australia, with cultural appeal to both Australian and Chinese markets, and in 3 languages… easy right!
02. Solution
Digitoro mapped the simple UX, culturally assessed and designed the details on each and every page, and developed a technically sound muti-lingual site for iFang.
03. Result
Following the site launch iFang immediately started getting more reputable developers interested in working with them. A 3 language translation function led to a 300% site traffic increase for China mainland and Hong Kong. Not only that, visitor time on site increased to an average of 3 minutes compared to 20 seconds on their previous site
![01_ifg_home-1 01_ifg_home-1](https://digitoro.com/wp-content/uploads/2017/09/01_ifg_home-1.jpg)
![02_ifg_about_v2_1 02_ifg_about_v2_1](https://digitoro.com/wp-content/uploads/2017/09/02_ifg_about_v2_1.jpg)
![03_ifg_whyaustralia 03_ifg_whyaustralia](https://digitoro.com/wp-content/uploads/2017/09/03_ifg_whyaustralia.jpg)