01. Opportunity

iFangs brief was solid task. Design and build a new site that signalled them as a serious player in the offshore Real Estate sector, that sold the dream of home ownership in Australia, with cultural appeal to both Australian and Chinese markets, and in 3 languages… easy right!

02. Solution

Digitoro mapped the simple UX, culturally assessed and designed the details on each and every page, and developed a technically sound muti-lingual site for iFang.

03. Result

Following the site launch iFang immediately started getting more reputable developers interested in working with them. A 3 language translation function led to a 300% site traffic increase for China mainland and Hong Kong. Not only that, visitor time on site increased to an average of 3 minutes compared to 20 seconds on their previous site



  • “Digitoro were excellent! We got our site built extremely quickly and the result was better than expected. It was refreshing to have someone who could understand what we wanted and execute it. They understood the required functionality and aesthetic to give our business a professional and luxury look."

    James Spon-Smith Director
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