iFangs brief was solid task. Design and build a new site that signalled them as a serious player in the offshore Real Estate sector, that sold the dream of home ownership in Australia, with cultural appeal to both Australian and Chinese markets, and in 3 languages… easy right!

Digitoro mapped the simple UX, culturally assessed and designed the details on each and every page, and developed a technically sound muti-lingual site for iFang.

Following the site launch iFang immediately started getting more reputable developers interested in working with them. A 3 language translation function led to a 300% site traffic increase for China mainland and Hong Kong. Not only that, visitor time on site increased to an average of 3 minutes compared to 20 seconds on their previous site