Keyword research for SEO (Search Engine Optimisation) is the process of finding popular search terms for a website. It’s a pull marketing strategy. Once a niche keyword is found, it’s expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, which I’m happy to detail.
The Australian Marketing Institute and organising committee are pleased to announce the 2014 Marketing Summit: “Signed Sealed Delivered” to be held Wednesday 28th May at Rydges Southbank Brisbane.
SEO (Search Engine Optimization) Marketing is a method of generating passive traffic that attracts qualified eyeballs to your website day and night. The focus is to get multiple pages for multiple keyword searches above the fold on the first page of the search results (page rank). Great SEO equals more traffic and more sales.
Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. They gather this data to gain insight into the factors that may help—or hurt—a website’s visibility in search engines.