Factors that may help—or hurt—a website’s visibility in search engines.

Date: April 19, 2014 Categories: Content Marketing, Digital Marketing, Marketing, SEO Comments: No Comments Share:

Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. They gather this data to gain insight into the factors that may help—or hurt—a website’s visibility in search engines. Note that these factors [...]

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Sign Seal and Deliver

Date: April 16, 2014 Categories: Digital Marketing, Marketing Comments: No Comments Share:

I am looking forward to presenting at the AMI Australian Marketing Institute, 2014 Marketing Summit, as the summit’s topic is Sign Sealed Delivered, I thought I would repurpose an old relevant piece. There seems to be little improvement in Australia’s economic outlook since Treasury’s pessimistic mid-year budget update issued before [...]

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Dominic Byrne’s posts on Econsultancy

Date: December 13, 2013 Categories: Digital Marketing, eCommerce, Marketing Comments: No Comments Share:

If you have missed any of my posts on Econsultancy, here is a link to my material. http://econsultancy.com/au/blog/authors/dominic-byrne Cheers, Dominic Byrne

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Dear CEO, your head is in the sand!

Date: October 11, 2013 Categories: Digital Marketing, Digital Marketing Plan, Marketing Comments: No Comments Share:

Are the top dogs of corporations finally realising that the current digital revolution has created, transformed and destroyed many a business and industry? A recent McKinsey&Company publication, by Brown, Sikes and Willmott reported that; “across most of the C-suite, larger shares of respondents report that their companies’ senior [...]

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The 5th Annual Online Retailer Conference & eCommerce Expo

If you are in the online industry in some capacity, then you are aware of the ‘5th Annual Online Retailer Conference & eCommerce Expo’, being held at the Sydney convention and exhibition centre this week. It’s an exciting aggregation of innovative content, inspiring speakers, strategic networking opportunities and top-tier solution [...]

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The Internet but not as we know it, ‘we ain’t seen noth’n yet!’

Date: July 22, 2013 Categories: Digital Marketing, Marketing Comments: 1 Comment Share:

So what is the Internet? My answer is probably very close to your answer and the majority of the several billion people connected to it. “My” Internet is a computer network that links smaller computer networks, worldwide. A combination of commercial, educational, governmental and private networks, all using the same communications protocols. [...]

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DIGITAL MARKETER OF THE YEAR

Date: June 13, 2013 Categories: Case Studies, Digital Marketing, eCommerce, Marketing Comments: No Comments Share:

I am honoured to be on the short list for the IAB Australia‘s ‘Digital Marketer of the Year’ award, especially amongst such high calibre company. The IAB Australia Awards seek to recognise digital creativity that works, with results that raise standards across the online industry,  for agencies and clients that have [...]

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Rushing to adopt wearable technology

Date: May 23, 2013 Categories: Digital Marketing, Marketing Comments: No Comments Share:

As usual, with this comic Randall Munroe of xkcd manages to raise several valid points in a humourous and engaging way. When I first read this I grinned and thought of all the furore Facebook endured a few years ago over their shifting privacy policies and settings, and all the fear-mongering that went along with them. While there was a lot [...]

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What you have to prepare for content of integrity in the age of the customer

Date: May 16, 2013 Categories: Content Marketing, Digital Marketing, Marketing Comments: No Comments Share:

We are in the age of the customer, a time where technology is changing the way customers engage with our brands. In each industry vertical, many competitors are taking advantage of the continual emergence of new channels, platforms and touchpoints. Through these touchpoints, relationships are established and nurtured, in turn, engagement and [...]

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Search retargeting – the new kid on the block

Date: May 7, 2013 Categories: Digital Marketing, Marketing, retargeting, Uncategorized Comments: No Comments Share:

Search retargeting, this is how it works; A consumer searches for products or services on a search engine, data is collected based on their keywords, identifying them as a customer prospect, the display network technology allows you to exhibit an ad to that consumer as they browse the Web, this allows the consumer to click on your ad and visit [...]

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