The secret sauce to successful web projects

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If you or your business are building an eCommerce website, an internal app, rolling out a CRM system, implementing an intranet or constructing a simple information website, then you need to know the secrets to success. Dominic has managed or been a stakeholder in multiple web projects from all sides; client, agency or consulting for seventeen years. Tune in for the successful ingredients to web project success.
Dominic Byrne - Keynote - Madweek

Keynote, Dominic Byrne at Marketing Connections, MAD WEEK 2014

By | Case Studies, Content Marketing, Digital Marketing, Digital Marketing Blog, Dominic byrne, Marketing, presentations | No Comments

MAD week and ADMA are joining forces in 2014 to bring the greatest marketing event of the southern hemisphere to Sydney. With a huge variety of social, networking and educational events lined up, marketers, agencies and anyone else focused on delivering great customer experience will benefit from attending.

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Digital Storytelling

By | Case Studies, Digital Marketing, Digital Marketing Blog, Digital Storytelling, Dominic byrne, Marketing, presentations | No Comments

The relationship between an organisation and its customers has evolved. With an organisation’s newfound abilities to really understand customers, personalise marketing communications and engage in a two-way dialogue with individuals, customers can now expect a real, unique relationship with brands.

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Public Relations TGC Dominic Byrne

Public Relations – TGC

By | Digital Marketing, Digital Marketing Plan, Dominic byrne, Marketing, Promotions, TGC | No Comments

We want to go big so we need to dream big and act big. Our primary target market is the affluent and aspiring-affluent demographic of Australia. How do we connect with this audience and inspire a positive word of mouth at the time of launch? The answer is to this question is to connect with a group of influences, get them interested and have them learn and experience TGC for themselves. Our solution needs to work seamlessly to promote such an event, so a test case is paramount.

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The personal cloud is about to disrupt the world like the PC did thirty years ago

By | Digital Marketing, Digital Marketing Blog, Marketing, personal cloud | No Comments

Personal cloud is a phrase I have heard being used for several years now. The image I have is a virtual storage cloud that contains all of your proprietary data through applications like Dropbox, Evernote and Google Drive. From what I’ve recently learned, this notion only scrapes the surface of both what is possible and what is unfolding right now.

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Factors that may help—or hurt—a website’s visibility in search engines.

By | Content Marketing, Digital Marketing, Digital Marketing Blog, Dominic byrne, Marketing, SEO | No Comments

Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. They gather this data to gain insight into the factors that may help—or hurt—a website’s visibility in search engines.

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Dominic Byrne Search Retargeting

Search retargeting – the new kid on the block

By | Digital Marketing, Digital Marketing Blog, Dominic byrne, Marketing, retargeting, Uncategorized | No Comments

Search retargeting, this is how it works; A consumer searches for products or services on a search engine, data is collected based on their keywords, identifying them as a customer prospect, the display network technology allows you to exhibit an ad to that consumer as they browse the Web, this allows the consumer to click on your ad and visit your website in relation to something that is already TOMA (top of mind), introducing them to your purchase funnel.

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By | Digital Marketing, Digital Marketing Blog, eCommerce, Marketing, Social Media | No Comments

In November last year I spoke with Aaron Agius, Search Marketing Expert and Director of Marketing at On The Way To The Web, here is the transcript of the interview that details the challenges, tactics, implementation of social media, retail environment, SEO, marketing, boring old tyres and more.

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Get positive with your marketing Dominic Byrne


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Even though there has been some positive economic media copy in January, especially in response to the temporary fix of the United States ‘Fiscal Cliff’, I have a pessimistic outlook on the Australian economic climate. Positive headlines, if they continue, will stimulate some confidence and in turn increase consumer spend but it is my opinion that there is more bad news to come in what seems to be a one-way tide. Mining is slowing, the housing market is benign, consumers are still saving, the Chinese economy is cooling and Europe is a mess.

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