I felt privileged to be at a thought leaders breakfast regarding the personal cloud on Wednesday, which included key members of the Respect Network team.
Traditional long-standing business, particularly business entities that are slow to react are at risk of stagnation and failure. If a company fails to embrace digitisation, they will, and they are loosing market share to new trends, innovative startups, disruptive innovations and early adopters.
MAD week and ADMA are joining forces in 2014 to bring the greatest marketing event of the southern hemisphere to Sydney. With a huge variety of social, networking and educational events lined up, marketers, agencies and anyone else focused on delivering great customer experience will benefit from attending.
The relationship between an organisation and its customers has evolved. With an organisation’s newfound abilities to really understand customers, personalise marketing communications and engage in a two-way dialogue with individuals, customers can now expect a real, unique relationship with brands.
Keyword research for SEO (Search Engine Optimisation) is the process of finding popular search terms for a website. It’s a pull marketing strategy. Once a niche keyword is found, it’s expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, which I’m happy to detail.
The Australian Marketing Institute and organising committee are pleased to announce the 2014 Marketing Summit: “Signed Sealed Delivered” to be held Wednesday 28th May at Rydges Southbank Brisbane.
We want to go big so we need to dream big and act big. Our primary target market is the affluent and aspiring-affluent demographic of Australia. How do we connect with this audience and inspire a positive word of mouth at the time of launch? The answer is to this question is to connect with a group of influences, get them interested and have them learn and experience TGC for themselves. Our solution needs to work seamlessly to promote such an event, so a test case is paramount.
SEO (Search Engine Optimization) Marketing is a method of generating passive traffic that attracts qualified eyeballs to your website day and night. The focus is to get multiple pages for multiple keyword searches above the fold on the first page of the search results (page rank). Great SEO equals more traffic and more sales.
Personal cloud is a phrase I have heard being used for several years now. The image I have is a virtual storage cloud that contains all of your proprietary data through applications like Dropbox, Evernote and Google Drive. From what I’ve recently learned, this notion only scrapes the surface of both what is possible and what is unfolding right now.
Every two years, Moz surveys the opinions of dozens of the world’s brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. They gather this data to gain insight into the factors that may help—or hurt—a website’s visibility in search engines.
There seems to be little improvement in Australia’s economic outlook since Treasury’s pessimistic mid-year budget update issued before Christmas. Australia’s economy will likely remain slow for the rest of the year. The International Monetary Fund has downgraded economic growth and the forecasts reflect a continued slowdown in mining.
If you are in the online industry in some capacity, then you are aware of the ‘5th Annual Online Retailer Conference & eCommerce Expo’, being held at the Sydney convention and exhibition centre this week.
So what is the Internet? My answer is probably very close to your answer and the majority of the several billion people connected to it.
As usual, with this comic Randall Munroe of xkcd manages to raise several valid points in a humourous and engaging way. When I first read this I grinned and thought of all the furore Facebook endured a few years ago over their shifting privacy policies and settings, and all the fear-mongering that went along with them.
In each industry vertical, many competitors are taking advantage of the continual emergence of new channels, platforms and touchpoints. Through these touchpoints, relationships are established and nurtured, in turn, engagement and loyalty is increased.
Search retargeting, this is how it works; A consumer searches for products or services on a search engine, data is collected based on their keywords, identifying them as a customer prospect, the display network technology allows you to exhibit an ad to that consumer as they browse the Web, this allows the consumer to click on your ad and visit your website in relation to something that is already TOMA (top of mind), introducing them to your purchase funnel.
While blogging on my own platform isn’t enough, I thought I better keep myself submerged in even more things to do. Here is my fist blog on Econsultancy.
I haven’t blogged on DigiToro for a month now, I have a good excuse with the early arrival of Noah Maxwell Byrne. A surprise coming five weeks early, but an amazing surprise.
Dominic Byrne and Daniel Wright talking contemporary websites, eCommerce, creating a new online market and our approach to the business challenges now and into the future.
In November last year I spoke with Aaron Agius, Search Marketing Expert and Director of Marketing at On The Way To The Web, here is the transcript of the interview that details the challenges, tactics, implementation of social media, retail environment, SEO, marketing, boring old tyres and more.
Even though there has been some positive economic media copy in January, especially in response to the temporary fix of the United States ‘Fiscal Cliff’, I have a pessimistic outlook on the Australian economic climate. Positive headlines, if they continue, will stimulate some confidence and in turn increase consumer spend but it is my opinion that there is more bad news to come in what seems to be a one-way tide. Mining is slowing, the housing market is benign, consumers are still saving, the Chinese economy is cooling and Europe is a mess.
Having come into a technologically averse industry, we’ve taken the opportunity to create a new culture and mode of thinking that will serve the business well in the years ahead. Here are some of our guiding principles.
Social media is changing how we connect, share and collaborate. Early ‘enterprise’ adopters are already reaping the rewards, its time for our business to engage in new ways with customers, employees, vendors and partners.