Keyword research for SEO (Search Engine Optimisation) is the process of finding popular search terms for a website. It’s a pull marketing strategy. Once a niche keyword is found, it’s expanded upon to find similar keywords. The process is usually aided by keyword suggestion tools, which I’m happy to detail.
The Australian Marketing Institute and organising committee are pleased to announce the 2014 Marketing Summit: “Signed Sealed Delivered” to be held Wednesday 28th May at Rydges Southbank Brisbane.
SEO (Search Engine Optimization) Marketing is a method of generating passive traffic that attracts qualified eyeballs to your website day and night. The focus is to get multiple pages for multiple keyword searches above the fold on the first page of the search results (page rank). Great SEO equals more traffic and more sales.
If you are in the online industry in some capacity, then you are aware of the ‘5th Annual Online Retailer Conference & eCommerce Expo’, being held at the Sydney convention and exhibition centre this week.
Dominic Byrne and Daniel Wright talking contemporary websites, eCommerce, creating a new online market and our approach to the business challenges now and into the future.
In November last year I spoke with Aaron Agius, Search Marketing Expert and Director of Marketing at On The Way To The Web, here is the transcript of the interview that details the challenges, tactics, implementation of social media, retail environment, SEO, marketing, boring old tyres and more.
Having come into a technologically averse industry, we’ve taken the opportunity to create a new culture and mode of thinking that will serve the business well in the years ahead. Here are some of our guiding principles.