So what is the Internet? My answer is probably very close to your answer and the majority of the several billion people connected to it.
As usual, with this comic Randall Munroe of xkcd manages to raise several valid points in a humourous and engaging way. When I first read this I grinned and thought of all the furore Facebook endured a few years ago over their shifting privacy policies and settings, and all the fear-mongering that went along with them.
In each industry vertical, many competitors are taking advantage of the continual emergence of new channels, platforms and touchpoints. Through these touchpoints, relationships are established and nurtured, in turn, engagement and loyalty is increased.
Search retargeting, this is how it works; A consumer searches for products or services on a search engine, data is collected based on their keywords, identifying them as a customer prospect, the display network technology allows you to exhibit an ad to that consumer as they browse the Web, this allows the consumer to click on your ad and visit your website in relation to something that is already TOMA (top of mind), introducing them to your purchase funnel.
While blogging on my own platform isn’t enough, I thought I better keep myself submerged in even more things to do. Here is my fist blog on Econsultancy.
I haven’t blogged on DigiToro for a month now, I have a good excuse with the early arrival of Noah Maxwell Byrne. A surprise coming five weeks early, but an amazing surprise.
Dominic Byrne and Daniel Wright talking contemporary websites, eCommerce, creating a new online market and our approach to the business challenges now and into the future.
In November last year I spoke with Aaron Agius, Search Marketing Expert and Director of Marketing at On The Way To The Web, here is the transcript of the interview that details the challenges, tactics, implementation of social media, retail environment, SEO, marketing, boring old tyres and more.