Digital Marketing

I haven't blogged on DigiToro for a month now, I have a good excuse with the early arrival of Noah Maxwell Byrne. A surprise coming five weeks early, but an amazing surprise.

Dominic Byrne and Daniel Wright talking contemporary websites, eCommerce, creating a new online market and our approach to the business challenges now and into the future.

I’m a fan of the sport of road cycling and have spent more of my leisure time in the last year or so paying particular attention to women’s professional road cycling.

In November last year I spoke with Aaron Agius, Search Marketing Expert and Director of Marketing at

From years of writing business, marketing and digital marketing plans, the evolution of my approach combined with research and academic study has resulted in a successful formula.

Even though there has been some positive economic media copy in January, especially in response to the temporary fix of the United States ‘Fiscal Cliff’, I have a pessimistic outlook on the [...]

Having come into a technologically averse industry, we’ve taken the opportunity to create a new culture and mode of thinking that will serve the business well in the years ahead. Here are some of [...]

Progressive change is having an impact on human and business experience and every organisation should be thinking about strategic technologies based on cloud computing, social media/networking, [...]

The commentary has been rife; the lead up conversation was hyped but the magnified discourse at the moment of failure and the following days has been opinionated at opposite end of the paradigm, [...]

Social media is changing how we connect, share and collaborate. Early ‘enterprise’ adopters are already reaping the rewards, its time for our business to engage in new ways with customers, [...]