Search retargeting, this is how it works; A consumer searches for products or services on a search engine, data is collected based on their keywords, identifying them as a customer prospect, the display network technology allows you to exhibit an ad to that consumer as they browse the Web, this allows the consumer to click on your ad and visit your website in relation to something that is already TOMA (top of mind), introducing them to your purchase funnel.
While blogging on my own platform isn’t enough, I thought I better keep myself submerged in even more things to do. Here is my fist blog on Econsultancy.
I haven’t blogged on DigiToro for a month now, I have a good excuse with the early arrival of Noah Maxwell Byrne. A surprise coming five weeks early, but an amazing surprise.
Dominic Byrne and Daniel Wright talking contemporary websites, eCommerce, creating a new online market and our approach to the business challenges now and into the future.
In November last year I spoke with Aaron Agius, Search Marketing Expert and Director of Marketing at On The Way To The Web, here is the transcript of the interview that details the challenges, tactics, implementation of social media, retail environment, SEO, marketing, boring old tyres and more.
Even though there has been some positive economic media copy in January, especially in response to the temporary fix of the United States ‘Fiscal Cliff’, I have a pessimistic outlook on the Australian economic climate. Positive headlines, if they continue, will stimulate some confidence and in turn increase consumer spend but it is my opinion that there is more bad news to come in what seems to be a one-way tide. Mining is slowing, the housing market is benign, consumers are still saving, the Chinese economy is cooling and Europe is a mess.
Having come into a technologically averse industry, we’ve taken the opportunity to create a new culture and mode of thinking that will serve the business well in the years ahead. Here are some of our guiding principles.