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Louise

Dominic Byrne Search Retargeting

Search retargeting – the new kid on the block

By | Digital Marketing, Digital Marketing Blog, Dominic byrne, Marketing, retargeting, Uncategorized | No Comments

Search retargeting, this is how it works; A consumer searches for products or services on a search engine, data is collected based on their keywords, identifying them as a customer prospect, the display network technology allows you to exhibit an ad to that consumer as they browse the Web, this allows the consumer to click on your ad and visit your website in relation to something that is already TOMA (top of mind), introducing them to your purchase funnel.

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INTERVIEW WITH DOMINIC BYRNE, BY AARON AGIUS, SEARCH MARKETING EXPERT AND DIRECTOR OF MARKETING AT ON THE WAY TO THE WEB

By | Digital Marketing, Digital Marketing Blog, eCommerce, Marketing, Social Media | No Comments

In November last year I spoke with Aaron Agius, Search Marketing Expert and Director of Marketing at On The Way To The Web, here is the transcript of the interview that details the challenges, tactics, implementation of social media, retail environment, SEO, marketing, boring old tyres and more.

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Get positive with your marketing Dominic Byrne

MARKETING 2013 – GET POSITIVE AND DO SOMETHING ABOUT IT!

By | Digital Marketing, Digital Marketing Blog, Marketing | No Comments

Even though there has been some positive economic media copy in January, especially in response to the temporary fix of the United States ‘Fiscal Cliff’, I have a pessimistic outlook on the Australian economic climate. Positive headlines, if they continue, will stimulate some confidence and in turn increase consumer spend but it is my opinion that there is more bad news to come in what seems to be a one-way tide. Mining is slowing, the housing market is benign, consumers are still saving, the Chinese economy is cooling and Europe is a mess.

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