I felt privileged to be at a thought leaders breakfast regarding the personal cloud on Wednesday, which included key members of the Respect Network team.
Traditional long-standing business, particularly business entities that are slow to react are at risk of stagnation and failure. If a company fails to embrace digitisation, they will, and they are loosing market share to new trends, innovative startups, disruptive innovations and early adopters.
MAD week and ADMA are joining forces in 2014 to bring the greatest marketing event of the southern hemisphere to Sydney. With a huge variety of social, networking and educational events lined up, marketers, agencies and anyone else focused on delivering great customer experience will benefit from attending.
The relationship between an organisation and its customers has evolved. With an organisation’s newfound abilities to really understand customers, personalise marketing communications and engage in a two-way dialogue with individuals, customers can now expect a real, unique relationship with brands.